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He was going to release a red cherry ice cream called Chudblood in dishonor of Kirk's assassination. Unilever said no abd he bailed. [Almost 100% true, my assertion there, I promise!]
He sold his share for millions, stayed on as an “advisor” and chose to retire (again he already had his millions) in his 70s out of principle with prejudice. This is the ultimate boomer story.
