Brands are switching from #Telegram to VKontakte and MAX. According to research by Affect (Igronik Group) and LiveDune, Telegram's share of views for major #Russian companies has fallen from 47% to 19% in just a few months. VKontakte has now reached 56%, and MAX has almost tripled to 24%. Views of branded content on Telegram decreased by 61% during this period, while they continued to grow on Russian platforms. Only 1.1% of brands retained Telegram as their sole channel. 📢