@j I am trying a WD Black nvme in my main rig this time around (just put it in last month), and for my main data storage drive, I went w/ a 10TB WD Purple. I also back everything up, so I'm not *as* worried.
If I were recommending to a client; Samsung for hdd, and SanDisk (yeah, I know, they're WD, too) for USB/removable.
Kingstons are ok. Don't usually have too many issues w/ them either.
And I stay away from anything generic.
Incidentally, I'm running my main wkstn OS off of it rn while I wait for MB #2..... (again, long story- I posted all about it several weeks ago).