It’s not motivating, it’s affirming.
See, women don’t work out to be in shape, most of the time. They do it as an exercise in personal branding. They want you to look at them and think “wow, she’s a slim, attractive, high-class fit girl!!! She works out and goes to cool trendy gym classes with other sexy people!”
Portraying obese she-boons like this tells them that they too can have all the cachet of being a fit hottie at the gym, without any of the effort. They imagine the guys they wanna bang looking at these ads and internalizing that school of thought, like we’ll look at their obese front-ass and think “wow, she looks just like a nike model! NICE!!!!”.
Of course, men do not, (save for very abysmally programmed guys). We just look and think “ew”
RT: https://poa.st/objects/c8015850-5b2c-429c-a79b-e873a9df02e1
@WashedOutGundamPilot @DonHuerto Not even women are fully able to overcome their biological programming when a full press propaganda effort is aimed at them (and they are the most susceptible to social pressures).
What I mean is that eventually, women will break and admit that they do not want to be a out climbing the corporate ladder and instead be a stay-at-home wife raising kids. Sure, it comes often too late, but the sudden change shows their true desires.
@WashedOutGundamPilot @DonHuerto This applies to other things, but this is the most common example.