@ThatCrazyDude you can add our radio station to your Alexa setup. Just say hey Alexa add radio blah blah blah and you'll be able to listen to us anytime you want.
They say that on the air as a PSA or station ID break and it automatically triggers your Alexa to add their station to Alexa's buzzword list. Even though you'll never call it by the buzzword phrase they just gave it.