@DoubleD I don't think it was done as a business move at all...I think it is a pschopolitical tactic. I think they were symbolically stripping twitter of its happy go lucky, normie "glee club" bubble letter authenticity...its no longer a village square where normies hang out, and thus poses little threat to them. Its a literal memory hole of twitter. Merovingian is classier than X for fucks sake.