at this point, it doesn't matter, they control the pricing, we keep hearing about price control but, when it's in the benefit of the producer, its fine and dandy.
that's why always buy them on sale, i managed to get Mass Effect Legendary Edition, ME andromeda, Dragon Age inquisition GOTY, Pathfinder: WOTR and Mad Max for i think less then $30.
i will never buy a game full price, and you can tell the BS when the game is five years old and still not dropping to $20.