I know this is old news and that Twitter is not real life, but it is important to know that normies are receiving this messaging. Hard to know how much direction such people are taking from higher ups to push some narrative, but it would not shock me to find out that they also do not see any inconsistency in their messaging. Though the 180 degree turn makes me think that this sort of thing is done by committee.

Also, I think most "popular" Twitter users have some bots padding the numbers too.