Just so you know what you are missing by not watching Bros.
Yes, they took that feller right there and made him the " " " star " " " of a romcom.
And then it failed.
Yes, they took that feller right there and made him the " " " star " " " of a romcom.
And then it failed.
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@Aether Not familiar with Bros other than what is posted on fedi. A gay romcom? Did anyone have any thought process on any of the steps there? First, I don't even think romcoms as a genre is even viable anymore (could be wrong). Second, do they understand the target audience of romcoms? Women. Specifically, women who can insert themselves as the female character. Where is her self insert? A gay man?
Gee, I wonder why it failed.
When your target audience is Hollywood…..
That stinker sold so few tickets, it’s clear that not even that many gay men went to see it.
And they spent $22M to make it. It’s generally thought that it takes 2-3x the production budget to make money (think distribution, marketing, etc.). Opening weekend was at best $5M.
Now while opening weekend is your best shot at making money, sometimes you can make it up in other places like foreign box office (think Asia). Except those big markets really don’t like gay content. So much so that the production companies generally cut out such scenes before shipping it overseas. Can’t really do that here.
So, yeah, this is a true bomb. The only good thing to come out of it is that the odds of getting a big budget gay romcom green lighted just plummeted. If this is what you want to push this isn’t the way to do it. You do a low-budget film and show it at festivals, art houses, etc. and see if you can generate buzz from there. Only if that happens do you do a full distribution and if it becomes a hit, you can get a big budget project. They did it backwards