@sardonicsmile exactly. people tend to perceive status quo as something bad and have a tendency to start changing things. in business they feel like they stagnate while ignoring the fact that they are actually making money.
@Justicar Well, pens are tools, for work. It is just a pen, for females. I am very particular about my pens/ writing tools. I do not even allow others to borrow or use my pen even if only to sign their name on documents I am presenting to them. ONLY men will understand this. Females spend money on household goods and useless trinkets.
@sardonicsmile haha, i got into pens last year because i started journaling. I tried dozens of pens and found the best, for me. Finally i know why i liked some pens and hated others.
@sardonicsmile but from their POV, females are responsible for 85% of the spending in the economy. plus men usually buy less often and buy items to last, whereas women buy more frequently and get bored with old stuff pretty quickly. so it makes perfect sense to focus the advertising on females, since they are the one spending serious money.