Homonationalism and Israel
Sarah Schulman argues that the Israeli government, as part of a marketing campaign to depict Israel as "relevant and modern", "harness[ed] the gay community to reposition its global image."[14] Schulman writes that anti-occupation LGBT activists have labeled these strategies as pinkwashing: "a deliberate strategy to conceal the continuing violations of Palestinians' human rights behind an image of modernity signified by Israeli gay life."