Document:Why The Population Bomb Is a Rockefeller Baby

In the decades previous, birth control had been largely small potatoes. Once the Rockefellers joined the family, however, family planning became a very different kind of business.

article by Steve Weissman dated 1970

https://wikispooks.com/wiki/Document:Why_The_Population_Bomb_Is_a_Rockefeller_Baby

lectured it in universities and churches...

Ehrlich, recognizing this danger, aims his appeal for smaller families less toward the poor and black than toward the white middle-class American family