@Justicar "Get woke, go broke" is just another cuckservative copium expression, among many. It promotes the idea that "wokeness" is a cultural issue that can be defeated by voting with your wallet.

In truth, it's not corporations pushing wokeness out of "stupidity", but the government forcing it on everything and they have an infinite money printing machine.

The only ones going broke are Americans.

But outside of Right-wing grifter circles, I don't think people tend to use that expression.