@sardonicsmile
unattractive managers outperform funds with attractive managers by over 2% per annum. We next show that good-looking managers attract significant higher fund flow especially if the funds are available on Fintech platforms where their photos are accessible to investors. Good-looking managers also have greater chance of promotion and tend to move to small firms.

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4322134

Usually good if you quote some of this text or provide a description when posting links