@basedbagel it is a pricing strategy called markup for "convenience". You are picking up the product at point of sale; that is the convenience.
If you order the product on line, then there is a lag; a time delay from the the time you order to the time you receive and actually are able to use it. The value added is that the company paid for the shipping and stocking costs which are built in to the retail price.
@basedbagel Thank you for your kind words. It actually isn't deceptive; it is pricing strategy. You should be delighted the logistics have been worked out and all you have to do is present money in exchange for the goods/service! This is Capitalism!
I'm an Econ major. :)
@sardonicsmile
You explained this better than the 3 best buy employees I encountered.
I'm still a bit annoyed because it feels a bit deceptive to me but it makes sense now