@YoMomz
It can also mean other things
If you do not like a culture where men kiss each other on the lips as a greeting for example you should be allowed to not do business with any men who do that and to do business with men who do not do that
Then the men who have the undesired behavior will be poorer
And in the future there will be less men who do that in the society
It can be whatever behavioral trait you want to eliminate or support existing in the future